Auct updates strengthen real estate agents and team leaders

From extensive charts to simple lists of effective lead sources, Auct quickly diagnoses a broker’s poor performance and provides warnings and recommendations on how to address them.

Do you have any suggestions for products that you would like to see reviewed by our real estate technology expert? Email to Craig Rowe.

I have long said that many of today’s CRM solutions can be too smart for their own good.

With a wide range of operational benefits and clever marketing tools, it is common for agents and brokers to focus solely on doing and doing new business.

Industry is to blame in part. After all, as a commission company full of independent contractors, it’s easy to get collectively embroiled in the next sale, avoiding the strategic for the tactical.

But in order for brokers to be able to compete in the long term and agents ultimately only to work with recommendations, a certain strategy must be involved. You can’t live and die from chasing monthly commissions.

Fortunately, your CRM can probably help you with that too – provided you know how to access the right data.

Auct started as SquadVoice in 2018, but soon changed course from a strictly database-oriented lead qualifier to a full-fledged, data-driven strategy solution for brokers and teams as well as the agents they use.

The “new” Auct acts as a CRM health enabler, a Fitbit for your company. With a direct one-to-one integration, the software leverages existing deal and lead data to provide users with comprehensive metrics on business performance.

From extensive charts to simple lists of effective lead sources, Auct quickly diagnoses a broker’s poor performance and provides warnings and recommendations on how to address them.

With data from transaction milestones and lead activities from a native CRM, Auct can report on the granular and comprehensive facets of your team and your brokerage. Another nice touch? Auct alerts users to inconsistencies between them and their source CRM, which could lead, for example, to incorrectly managed marketing or unavailable data in an offer presentation.

If you fail to update a closed deal, mark a lead as a buyer or seller, or fail to provide the source of a lead, Auct will add it to a list of matching tasks to ensure the integrity of your business data.

It provides a breakdown of recent performance by agent, showing everything from the time it takes to respond to a lead to the results for the most recent quarter. The root of every dollar produced can be tangible in a series of categorized charts ideal to aid in coaching recommendations or to justify higher splits.

Auct is all about using the actionable advice embedded between the lines of your CRM.

The company is wary of linking to any CRM as it requires an open, flexible API so that the data links can be clean and bidirectional. Bridging the gap with third-party providers like Zapier only tarnishes the water.

To date, Auct only works with Follow Up Boss, but a beta test with Chime is ongoing and the full partnership is expected to be announced before the fourth quarter.

Given the level of operational and financial investment brokerage in their lead management and marketing software, it only makes sense that vendors show up to support these investments.

The age of data as a competitive advantage is here and the latest tools and approaches from Auct should help you achieve it.

Do you have a technology product you’d like to discuss? Email to Craig Rowe

Craig C. Rowe started with commercial real estate at the beginning of the dot-com boom and helped a number of commercial real estate companies build their online presence and analyze internal software decisions. Now he helps agents with technology decisions and marketing by reviewing software and tech for Inman.

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