The construction company Barton Malow, headquartered in Southfield, Michigan started a podcast last week to involve its workers, customers and potential recruits in “untold stories from the construction site”. The Podcast “,In other words, “focuses on the stories and solutions that come from the construction industry, rather than the fundamentals of project delivery, according to a press release that Construction Dive said.
“We wanted it to be engaging and fun,” says Eric Fish, Senior Communications Specialist at Barton Malow. He is hosting the show along with his colleague from Barton Malow, Rob Riley.
The debut episode describes how a team of about 50 goats – called the Goat Busters – removed an invasive plant species from the company’s The Center at Belvedere project site in Charlottesville, Virginia last year.
The upcoming episodes will include discussions with female ironworkers on how the company designed the challenging design of the Michigan State University Art Museum (which was inspired by a crumpled sheet of paper) and how High-tech protective helmets can help protect workers, according to Fish.
“Every project we’ve worked on has a great story to tell and many of them don’t necessarily fit into normal industry reporting,” said Anna Cangialosi, Barton Malow Senior Manager Branding + Communications in the press release.
“In other words” has been in the works for about a year and the company has multiple goals for the project. It hopes to demonstrate its problem-solving skills to existing and prospective customers and increase brand awareness outside of Michigan, where the company is not as well known. It also hopes to use the podcast as a recruiting tool.
As the US construction workers are aging, the company is trying a variety of approaches to attract more young employees, such as lectures at universities. Podcasts have grown in popularity over the past decade, and theirs Listeners are rather young and digitally connected, according to Forbes.
The construction industry has a long list of podcasts on topics ranging from technology and commercial real estate to legislation and green building. Barton Malow hopes “In other words” will appeal to this young audience and inspire them to get started in the craft and construction industry.
Right now, the team expects to release new episodes every two months, and the podcast will run indefinitely.
“There are more than 2,000 team members who can share ideas,” said Fish. “We’We’ll just build on it and see where it takes us. “