Coldwell Banker starts partnership with Supreme Auctions


Coldwell Banker has partnered with Supreme Auctions to help brokers sell luxury homes and learn about the ins and outs of the auction room in a free course.

With a new partnership with Coldwell Banker’s Supreme Auctions auction platform, Coldwell Banker’s agents now have another tool to help their luxury customers.

Supreme Auctions’ accelerated marketing program enables Coldwell Bankers Global Luxury Property Specialists to list properties on the Supreme Auctions platform. The platform’s team will help market the property to international buyers and facilitate the sale.

Michael old new

“The Coldwell Banker Global Luxury program is constantly finding new ways to provide its agents and customers with a competitive advantage,” said Michael Altneu, vice president of luxury at Coldwell Banker, in a statement Thursday. “Our partnership with Supreme Auctions and its proven Accelerated Marketing Program offers our luxury specialists a powerful new tool.”

In addition to providing another way to list and market properties, Supreme Auctions also offers a free luxury certification course to help brokers understand the auction process, the various classifications of auctions, the benefits of selling and buying luxury properties at auctions, and the benefits of the auction process for both the home seller and the broker.

Maverick Commins

“Supreme Auctions is honored to announce our alliance with the Coldwell Banker Global Luxury Marketing Program,” said Maverick Commins, CEO of Supreme Auctions, of the partnership. “As the preferred auction partner of the Coldwell Banker Global Luxury Program, we are pleased to offer our agents an exciting, time-assured and accelerated marketing solution for clients selling and buying the most prestigious properties in the world.”

In an email interview with Inman, Altneu shared further insight into the partnership and said Supreme Auctions was their first choice.

“When we started considering a potential partnership with a luxury auction company, Supreme Auctions stood out as a company that had great testimonials and reviews from both the brokerage community and clients,” he said. “In addition, Supreme Auctions has a longstanding relationship with the Institute of Luxury Home Marketing, with whom we also have a relationship as part of our Global Luxury Program.”

“We chose Supreme Auctions because they run to the highest standards that match our own at Coldwell Banker,” he added.

Old New also said that Supreme Auctions provides agents and consumers with a vital tool for navigating a fast-moving market. The option of an auction sale, he said, gives sellers the convenience of a well-planned transaction with verified buyers ready to make a purchase.

“The time value of money is probably the number one reason homeowners choose the process,” he said. They can have a defined timeline of their property being sold so they can move on to the next chapter of their life. For the buyer, they know that the sellers are motivated to sell at the market value of the house at any time. “

Email to Marian McPherson





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