OneDay raises $ 19 million shortly after entering the housing industry


OneDay, a company that helps geriatric care facilities, funeral homes, and residential communities create marketing videos, announced in a press release that it has closed $ 19 million in Series B funding.

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OneDay, a company that helps geriatric care facilities, funeral homes, and residential communities create marketing videos, announced in a press release that it has closed $ 19 million in Series B funding.

“The round was led by Volition Capital, a Boston-based growth public company that invests in high-growth founders in the software, Internet and consumer sectors,” the statement said. Silverton Partners was also involved in the round after leading the company’s Serie A round.

Since its launch in 2017, OneDay has raised a total of $ 25 million. The recent inflow of funds will stimulate recruitment and product expansion.

OneDay launched its tool for home leasing agents in May.

The video automation and storytelling service called Convey enables property managers and apartment community marketing teams to easily produce videos to showcase units, amenities, and general community benefits.

Agents can use the video application in either a mobile or browser environment for personalized follow-up with prospects, virtual tours, real estate promotions and direct sales. The app includes viewing statistics and notifications, video email results, and tools for interacting directly with upcoming residents.

Convey is also used for ongoing tenant relationships using a range of communication functions, including direct messages from the video and comment threads.

“There is a significant growth opportunity for video platforms that increase real estate occupancy and improve the living experience,” said Sean Cantwell, Managing Partner at Volition Capital, in the press release. “We see OneDay strengthen its leadership position with an ongoing trend towards using personalized video content to sell and retain tenants.”

Venture capital continues to flow into proptech companies serving the rental industry. In 2020, Zumper raised $ 60 million, while Guesty announced a $ 50 million increase in April, and RentSpree raised $ 8 million last month.

Clint Lee

“OneDay’s flagship product, OneDay for Senior Living, was launched in 2017 and enables senior living communities to digitally record and preserve the life stories of senior residents and increase occupancy,” the press release said.

Clint Lee, Co-Founder and CEO of OneDay, said the company’s initial success in videos for aged living paved the way for entry into other real estate-focused industries.

“We have worked closely in the senior housing industry for over four years and have seen the power of video storytelling and its impact on businesses and the lives they serve,” he said in the press release. “With this new partnership with Volition Capital, we will continue to grow and scale our innovative technology so that more companies and individuals can use video to get results in their business.”

Do you have a technology product you’d like to discuss? Email to Craig Rowe

Craig C. Rowe started at the start of the commercial real estate dot-com boom, helping a number of commercial real estate companies build their online presence and analyze internal software decisions. Now he helps agents with technology decisions and marketing by reviewing software and tech for Inman.





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