Soho House Austin combines Texan modernism with Spanish influences


Soho House member club has opened a location in Austin, Texas, with interiors inspired by regional styles and made by local artisans.


The newest addition to the list of clubs and hotels around the world, Soho House Austin occupies two floors of a new building called Music Lane on the city’s trendy South Congress Avenue.

Soho House Austin is the company’s first club in the southern United States

Restaurant, bar and lounge areas were opened to members on May 25, 2021, while phase two – a hotel with 46 rooms and a variety of function rooms – is set to welcome guests later this month.

In the rooms, the Soho House Design team has used colors, patterns, materials and motifs that embody the spirit of Texan modernism, a style that combines modernist shapes with materials and designs that are native to the region.

Sitting area on the terrace
The club has a wraparound terrace with lounge seating and dining areas. Photo is from Cristina Fisher

Spanish influences – which can also be found in the southern US state – are also woven into the interiors in the form of limestone walls, vintage furniture and sisal floors.

“Our Austin home is the first Soho home in the South,” Chief Designer Harriet Liley told Dezeen. “Located in a new building, we’ve worked hard to bring authenticity to the design. We’ve created a space that instantly feels aged and loved, from the choice of materials to the furniture style and artwork.”

All visitors enter a ground-level reception area in which old wood floors, an oversized sofa and linen curtains set the aesthetic accents for the rooms behind.

In the member club
Natural materials such as aged leather and reclaimed wood are used inside the club. Photo by Cristina Fisher

To the right is a bar and lounge for snacks and drinks before the shows in the adjoining screening room, where members can relax in velvet armchairs and make themselves comfortable in cashmere blankets.

Two stories higher, a terrace encircles the perimeter of the building and houses an outdoor dining area that is partially covered by a wooden pergola that has a gap for a large tree.

Indoor dining area
Works by local artists adorn the walls. Photo by Cristina Fisher

Banquet seats and low chairs are upholstered in light-colored fabrics that complement the wooden furniture, plants, and limestone tile floors.

The checkered tiles extend inside to the club area, which has a central bar with a carved wooden front as well as stone tables and leather seats. Linen lanterns hang from a dark reclaimed wood ceiling.

Swimming pool with Austin skyline behind it
Pool loungers are upholstered with a printed Clarence House fabric

Local ceramist Keith Kreeger was hired to create a range of large lamps, and artwork by Austin natives such as Deborah Roberts and a host of young emerging talent adorn the interiors.

One of the murals created specifically for the site is one in the inner stairwell by Hayley Mitchell, inspired by ancient mythology as depicted in modern art.

A second mural by Desireé Vaniecia sits next to the rooftop pool and “uses a figurative practice to challenge stereotypes and tell stories of African American women”.

“We built on our basic palette to bring the home to life by layering local Austin artwork, eye-catching vintage Texas furniture and carpets, a mix of natural bedding, aged leather, colorful tribal prints, and beautiful ceramic collaborations,” said Liley.

Bedroom in Soho House Austin
Soho House Austin has 46 bedrooms with Spanish-influenced decor

The pool area is accessed via a cactus-lined path and is surrounded by loungers covered with a Texan-influenced print.

“Our pool bed fabric was a Clarence House design we fell in love with, inspired by Mexican heritage,” said Liley. “We loved the fun nature of the subject that sits on the brightly plaid floor below.”

Bedroom detail
The bedrooms have whitewashed walls, vintage furniture, and fluted bar carts

The bedrooms are spread over the upper two levels and are equipped with tiled floors, sisal carpets, linen curtains and headboards as well as lime plaster walls for a Spanish flair.

Wardrobes are either formed from exposed metal frames or carved out of the walls and covered by a curtain.

Bed next to a window
Linen fabrics are used for curtains and bedspreads

Larger bedrooms have access to outside terraces with lounge furniture on terracotta floors.

Soho House Austin also has a music room for membership events and live performances, as well as an adjoining green room with its own entrance.

Bathroom with copper tub
Copper tubs and marble vanities can be found in some bathrooms

Over the past decade, Austin has grown into a creative hub and a popular tourist destination, with the South Congress area being a business hub for restaurants and hotels.

Places to stay for visitors include the Hotel Magdalena and the Austin Motel – both just a stone’s throw from Soho House.

Bathroom with marble vanity
Exposed metal frames form railings for hanging clothes

Options across the river in the Downtown neighborhood include the Austin Proper Hotel and Residences, with interiors by Kelly Wearstler, and the Line Austin in a renovated mid-century tower.

Soho House was founded in London in 1995 but has grown into a network of members-only rooms that spans Europe, America and Asia. The newest clubs include Downtown LA, Brooklyn and Mumbai, while Tel Aviv, Paris and Rome are slated to open in 2021.

The photograph is by Chase Daniel unless otherwise noted.



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