Amid a time of national movement in the wake of the pandemic, Zillow has released an e-book for children to help them cope with the stress of moving, the real estate giant announced on Tuesday.
The book, titled “The Girl Who Wouldn’t Move,” follows the protagonist of the story, a young girl named Iris, as she goes through a move with her parents and friends.
Zillow found that a survey the company conducted in March of more than 2,000 U.S. adults found that adults with children were more likely to have moved in the past year – 14 percent compared to 9 percent of those without children and about a third of those parents feared that such a move would cause stress for their children.
The e-book, which was created in cooperation with the creative agency FIG, addresses the issue of moving into a new home for children and the sometimes confusing feelings that can arise when moving. “Ultimately, Iris learns that moving doesn’t take the things you love, it just gives you more,” says a press release from Zillow.
UK-based freelance illustrator Amélie Videlo created the illustrations for the e-book.
The move was “an emotional gauntlet,” Bonnie Donaldson, Zillow’s director of brand marketing, told Inman via email. Knowing that it can be an extremely challenging time for children and their parents, the company created the e-book to ease the transition, based on a TV commercial, “The Journey,” which first aired in April .
“The e-book ‘The Girl Who Didn’t Want to Move’ was developed as a tool for parents to start a conversation with their children about what to expect during their move and how to deal with any emotions they may be feeling “Donaldson said in an email. “As a companion to Zillow’s latest TV commercial, ‘The Journey,’ the story follows Iris and her colorful friends as they master this great life change and learn lessons in the process.”
The book also includes a parenting discussion guide of materials from parenting, education, and behavioral expert Reena B. Patel, LEP, BCBA.
“I know personally that moving to a new home can be emotional and scary, but moving can help build resilience and open up new opportunities,” Patel said in a statement. “Children have a greater sense of control over their fear of movement when they participate directly in movement-related activities. Parents can take steps to make their family’s move a positive experience. “
Zillow’s previous research on home selling stress found that 51 percent of parents cried when selling a house, compared with 36 percent of adults. One of the biggest stressors was the uncertainty about the list price and whether or not the home would be sold within the optimal timeframe.
Despite the stress of moving, Zillow’s survey showed that 81 percent of parents thought their most recent move was worthwhile. Forty-four percent of parents said watching their children “thrive in a new place” was one of the most satisfying aspects of moving, and 30 percent said they made better parents after their most recent move.
According to Donaldson, “The Girl Who Didn’t Want to Move” will be available for an indefinite period of time free of charge as a PDF in the Zillow Customer Center. The e-book is also available for $ 1.99 from the Amazon Kindle Store and Apple Books. Proceeds from the book will go to Covenant House, a nonprofit that provides housing and other services to youth at risk of homelessness. Zillow has made a donation to Covenant House for every book purchased, up to a maximum of $ 25,000.
Zillow previously published a book in 2015 called Zillow Talk: Rewriting the Rules of Real Estate. Donaldson said the company currently has no immediate plans to release another book, but would consider it again in the future.
Email to Lillian Dickerson